Privacy Policy
Last updated: January 4, 2026
This Privacy Policy explains how WTF Should I Watch? ("WTFSIW", "we",
"us", "our") collects, uses, and shares information when you use our
website, mobile experiences, and related services (collectively, the
"Service").
This policy is designed to be comprehensive and transparent. If you
have questions or need a copy in another format, contact us at
wtfsiw@aimixtapes.com.
1. Information We Collect
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Information you provide. When you sign in with
Google, we receive your name, email address, profile photo, and a
unique identifier. If you use the Service without signing in, we do
not receive account information. We also collect the watchlist
items, ratings, preferences, and prompts you submit.
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Information collected automatically. We log basic
usage data such as IP address, device type, browser, pages viewed,
and interactions. If you enable analytics, we collect additional
usage and performance metrics.
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Local storage. If you are not signed in, we store
your watchlist and preferences locally in your browser using local
storage. We also store your analytics consent choice locally.
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App Check and reCAPTCHA Enterprise. We use Firebase
App Check with reCAPTCHA Enterprise to protect our API from abuse.
This may collect device and browser information as described in
Google's documentation.
2. How We Use Information
- Provide, operate, and improve the Service.
- Generate and deliver recommendations you request.
- Store and sync your watchlist and preferences.
- Maintain security, prevent abuse, and debug issues.
- Measure performance and product usage (only if you opt in).
3. How We Share Information
We do not sell your personal information.
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Service providers. We use third-party providers to
run the Service, including Google Firebase (Auth, Firestore, App
Check, Analytics), Google Gemini (AI recommendations), and Vercel
(hosting).
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Third-party content sources. We use The Movie
Database (TMDB) to fetch poster art and seed content for
recommendations.
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Legal obligations. We may disclose information if
required to comply with law or valid legal process.
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Business transfers. If we are involved in a merger,
acquisition, or asset sale, information may be transferred as part
of that transaction.
4. Affiliate Links and Sponsored Content
We may display sponsored placements and affiliate links to products.
If you click an affiliate link, Amazon or other partners may receive
information such as the referring page, device data, and browser
details, and may use cookies or similar technologies to track
purchases. We do not receive your payment information; transactions
are handled directly by the retailer.
5. Data Retention
We retain your information only as long as necessary for the purposes
described above. Watchlist data tied to your account is retained until
you remove it or request deletion. Local browser storage is kept until
you clear it. Analytics data is retained according to our analytics
settings and provider policies.
6. Your Choices and Rights
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Analytics control. You can opt in or out of
analytics in the app footer.
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Access and deletion. You may request access to or
deletion of your account data by contacting us at
wtfsiw@aimixtapes.com.
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Local data. If you are not signed in, you can clear
your browser storage to remove local watchlist data.
7. International Transfers
We may process and store information in the United States and other
countries where our providers operate. By using the Service, you
consent to these transfers.
8. Security
We use reasonable safeguards to protect your information, including
encryption in transit and access controls. No system is 100 percent
secure, so we cannot guarantee absolute security.
9. Children's Privacy
The Service is not intended for children under 13, and we do not
knowingly collect personal information from children. If you believe a
child has provided us information, contact us at
wtfsiw@aimixtapes.com and we will delete it.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will update
the "Last updated" date and, if changes are material, provide a
prominent notice.
11. Contact
For questions or requests regarding this Privacy Policy, contact us at
wtfsiw@aimixtapes.com.